Why Affiliate Marketing Is EXACTLY Like 50 Shades Of Grey

July 12th, 2012 § 2 comments

hook-line-sinker

 

I just killed two birds with one stone.  I gave you an example of one of the oldest CTR boosting headline tricks in the book and I’ve prevented all other bloggers from being able to subject you to such a horrific post.  WIN – WIN.

Formula:  {your product/Industry} is just like {Something stupid in pop-culture} = $$$

It seems like it’s almost to easy and it really is.  Time and time again I’m amazed at just how easy it is to find a niche and blow up my ad CTR by piggy backing on a fad/trend/event.  Of course there are drawbacks and things to consider when using this tactic.  The obvious is that unless you live in some remote part of nigeria chances are that associating yourself to closely with a person, brand, or copyrighted fad could land you in some legal trouble.  The second being that fads are completely short term by nature; so you’re really just in it for the quick buck .vs. a long term business model.  (but you’re an affiliate marketer so quick cash is probably your goal anyway).

I’ll save you the cornball advice about how to search for fads by using tools like google trends blah. blah. blah.  Need a fad?  Turn your brain off and watch some TV, read yahoo news, pick up an US weekly; it’s really that easy.

If you’re looking for ideas on how to integrate a fad or trend into your campaigns and do it well I suggest taking tips from the pros.

  • McDonald’s: Practically every animated movie made in the past 20 years has helped them sell more burgers and fries.  They  don’t even have to show pics of the actual product when there is a toy/movie tie in

happy-meal

 

  • News Coverage: Remember the Facebook IPO coverage?  Practically every story suddenly became more interesting by inserting the words Facebook IPO into the headline.  ”Toyota Prius sales are up! What this means for the Facebook IPO”
  • Politicians: This one kind of falls under the news coverage, but I find it hilarious how often they abuse this trick.  It’s only a matter of time before some yahoo is going to spearhead the initiative to pass more legislation against “bath salts” in order to score some easy votes from terrified mothers.  The take away is that trends/fads can be incorporated into a fear factor angle for your product.

The wins gained from using this tactic might be short lived, but from my experience they are well worth the work.  Just remember to think creatively, avoid copyright infringement and use this tactic to create more opportunities to SELL your product/offer.  If all you do is focus on getting a users attention chances are the traffic will convert, but the back out will suffer.

Cheers to trend setting,

Strov

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